The low down on Facebook AdsPosted by spindogs on 12th Apr 2012
Are you trying to advertise your business to people in your local area? Or only to people of certain age groups or of specific interest? If you do, Facebook advertising could be for you.
- Facebook advertising allows you to target specific genders, age groups, location and interests. Your adverts can only be seen by those that you want to.
- Facebook ad descriptions can be up to 135 characters long (which is nearly twice as long as Adwords allows). So your ad description can be more complete.
- You can upload a small image along with your text, which helps to draw the attention of your target user.
- Facebook offers two payment types: whether you are more focused on exposure and awareness (CPM) or focused on conversion and providing more information (PPC).
For more information on how we could help you with your Facebook advertising please contact Jon Walker