Ethical search engine optimisation (SEO)
When I talk to clients about SEO I often mention that we deliver an ethical search engine optimisation service.
This basically means that we will never use any techniques that are classed as unethical (or against a search engines rules) to manipulate websites rankings.
There are lots of different things that you can do to your site that are classed as unethical but here are a few to look out for when you, or someone else is optimising your website:
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