We work with clients to produce audience-centric sponsored content that delivers value to the end user whilst playing a core part of their digital marketing strategy.
Whether you are looking to increase your brand awareness, visibility or audience, our in-house content marketers use the most up-to-date technology and tactics to produce sponsored content that has the most value for your audience.
What is sponsored content?
Sponsored content is the paid publication of native advertising on external platforms and is typically a long-form article, infographic or video published in an online magazine, sector-specific publication or paid content publishing platform.
Believe it or not, sponsored content has been around for more than 100 years, but it has recently received a surge in popularity as social and search engine algorithms make it more difficult for businesses to publish organic content to their audiences.
Our sponsored content services
There’s no-one-size-fits-all approach to sponsored content, and we’ll put our heads together to punch out the best strategy for your brand.
Here at Spindogs, we don’t just take a stab in the dark to understand what content our clients’ audiences might be interested in. Using a range of analytics techniques, we delve deeper into their audience to know what makes them tick so we can craft content that’ll make them want to learn more about your product or service.
Our in-house copywriters work with clients to create unique, long-form content designed for engaging their target audiences (yes, there’s data involved), and encouraging clickthroughs and engagement.
By using the most up-to-date technology, we help brands amplify their content on the sponsored content marketplace, connecting brands to the right publishers who will get the best engagement for their investment.
Why use our sponsored content service?
We’re not going to lie. Sponsored content marketing is different from other types of digital advertising because it plays the long game. When it comes to compelling your customers to buy a product or service, it’s about building trust in your business and what you do.
By promoting carefully crafted content through paid publishers, you will expose your business to customers on channels you wouldn’t have otherwise reached. As the content is designed with your audience in mind, prepare to build lasting and valued relationships with people who will come to know and trust your products and services.