UX

Creating memorable user experiences for your audiences doesn’t happen by chance. If you are about to embark on building a new website or making substantial changes to an important part of your current site, user experience (or UX) research is essential to build a digital presence that truly serves your audiences.

We work with companies across a wide range of industries, from finance to education and housing, to create inspiring and profitable online experiences. By empowering your website audiences, otherwise known as stakeholders, to share what really matters, we uncover insights and identify innovative opportunities to build websites based around their needs.

UX

  • Create inspiring and profitable online experiences 
  • Using insights for decision making 
  • Identifying innovative opportunities
  • Building websites around audience needs
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Creating memorable user experiences for your audiences doesn’t happen by chance. 

 

We work with companies across a wide range of industries, from finance to education and housing, to create inspiring and profitable online experiences. By empowering your website audiences, otherwise known as stakeholders, to share what really matters, we uncover insights and identify innovative opportunities to build websites based around their needs.

We turn stakeholder insight into a bespoke report with practical recommendations for design and functionality. Putting opinions to one side, harnessing the power of evidence-based decision-making will create the best possible digital user experience for the people you value most.

Our UX discovery research methods include:

  • Interviews
  • Surveys
  • Workshops, including UX discovery workshop activities
  • User testing
  • Digital tracking of user behaviour
  • Expert review
  • Analytics review

Outputs:

  • Reporting & recommendations
  • Persona mapping
  • User journey mapping

What is user experience research?


User experience research employs a range of techniques to uncover stakeholder interests, feeding insight and feature requests into the design process. Simply put, the research stage helps web designers understand the perspective of the end user, the context in which they engage with a product or service, and what they need to ensure a seamless and enjoyable online experience.

Why invest in user experience research?


We highly recommend user experience research at the beginning of any new website build. It is especially indispensable for companies that have several stakeholders who use the website, such as different levels of internal staff and service users or customers.

Skipping the research stage risks limiting your website design to serve one or two users, alienating and frustrating your user population. Even worse, what you think is important to customers might not actually be important to them. Expert insight and analysis from our in-house UX resource at Spindogs ensures websites are designed and built with all audiences in mind.

Why is UX good for business?


Other reasons to invest in user experience research to support your business goals include, but are not limited to:

  • Tackling falling website conversion rates e.g. product sales or membership sign-up
  • Investigating complaints from stakeholders that the website is not easy to use
  • Content strategy and brand positioning projects
  • In-depth profiling of people’s interests and behaviour to optimise marketing activity

 

How can we help?

What services are you interested in?

What services are you interested in?

 

 

 

 


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