How much does a website cost?

"how much do you charge for a website?"

The golden question, I would be rich if I had £1 for every time I have been asked that question...

The principle is the same with anything, if you ask how much does a car cost, you will only find the answer when you know the model, the colour, the engine, size, number of doors, etc.

But for some strange reason lots of people seem to expect a set in stone price before providing any information to their potential web designer.

So here's some tips on how to prepare and what to expect. 

  1. Know what the website is for -  Often people don't actually understand or haven't thought over the purpose of the website.  Is it to generate sales, or leads? or just to act as a brochure to people that you point towards it.  By defining this you take a massive step towards getting a more accurate price from your web designer. 
  2. Get some information ready for your web designer -  Start to think about your website from 2 angles.  First, what do you want to be able to do once the website is delivered?  Things like adding pages, accessing statistics, or adding new products are common requests.  Secondly, what do you want your website visitors to be able to do?  Send you enquiries, get easy access to your phone number, access  client log-in area, purchase a product.  All of these things will formulate a basic specification which a webs designer can use to calculate a fixed cost for you.
  3. Prepare some examples -  Try to collate a list of sites that you like both visually and technically as well as some that you really don't like, again, this will help your web designer to understand your requirements and provide an estimate much quicker.
  4. Have an understanding of how the industry charges -  Most web designers work out their cost based on an hourly rate, which can be anything but most commonly anywhere between £25 per hour for freelancers and individuals, up to over £100 per hour for bigger more established agencies.  Some companies will charge per page or per feature within the site.  This said most agencies will give a fixed price for a project once they fully understand what is required.
  5. Ask about ongoing costs -  Often there will be ongoing hosting and support options with your web designer, many web companies will actually insist you host with them if there are more intricate elements to your website.  Again costs can vary but estimating between 10% - 20% of the project value as a yearly ongoing cost for support and maintenance should cover you.
So there you have it, not an answer to the golden question but hopefully enough information to help get the information you need from a prospective web designer.
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