With the new year comes a whole host of new digital trends to be aware of. In the fast-paced digital industry, technology is constantly evolving and new trends emerging. To be a cut above the rest, you need to stay tuned with the latest digital marketing trends.
Our main marketing goals, regardless of trends, have always stayed pretty much the same – to grab and maintain the attention of our audience. So without further ado, let’s take a look at five trends for 2019 that will help support your marketing strategy.
1. Personalisation
Not exactly a new trend you may think. However, personalisation is now getting more advanced. ‘Dear Spindogs’ at the beginning of an email doesn’t wow us anymore – as consumers we now crave more targeted communications and this is exactly what we’ll be seeing in 2019.
Instead of launching huge blanket campaigns, companies are creating multiple smaller data lead campaigns to create a more targeted approach. Data on previous purchases, abandoned baskets, and interactions on emails allowing businesses to tailor make campaigns with specific objectives.
2. Voice search
With the ever-rising popularity of Amazon and Google, voice search devices are slowly taking over our homes and businesses. According to Gartner, by 2020 30% of all web browser sessions will be made via voice-activated searches, so start thinking about building your campaigns accordingly.
3. Video
According to Business Insider, You Tube is growing 60% year-on-year, with around 650 million hours of watch time a day. That’s a lot of video being consumed! In our busy world, video has gained popularity as a quick and easy way to digest information. Use video as part of your wider marketing strategy to support the content you’re producing. And don’t forget to share it across a range of platforms, from your website to social media channels.
4. Social media
This year we will begin to see more authentic content through IGTV, Instagram stories, Snapchat and Facebook stories. Stories have fast become a quick way for consumers to see what their favourite brands are up to. They also give brands the chance to create timely content available for a limited amount of time.
5. Chatbots
Chatbots are used as a virtual assistant which points your web visitors in the right direction or answers their questions automatically. Numerous websites are integrating chatbots to help with customer feedback, questions and support. They are great for customer service questions and can answer popular questions such as ‘Where are your stores located’ or ‘Can I make an appointment’ by linking to other systems.
Yes, chatbots can reduce man power and assist with customer support. But remember they are still developing and are no replacement for real human interaction. When incorrectly used, chatbots can frustrate customers and have an adverse effect on sales.
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