The digital landscape has shifted massively over the last few years, and technical capabilities and members’ expectations have changed just as rapidly. For membership organisations, meeting these expectations means investing in new technologies to service members better.
As many membership organisations look for ways to cut costs, generate new members and find efficiencies within their businesses, many are now turning to digital as a tool to achieve these new goals.
We’ve worked with numerous membership organisations of all shapes and sizes over the last 15 years, helping them to achieve their digital ambitions. From The Pony Club to Ramblers and Healthcare Infection Society (HIS), getting digital ‘right’ has resulted in these organisations achieving a more efficient service, a boost in revenue and an increase in engagements and members. But it all starts with having the right digital strategy.
Website Analytics Using website analytics will help you to translate your data into meaningful, actionable insights and identify areas of opportunity. Generating reports at regular intervals means that strategic and day-to-day decisions can be data-driven.
The following article is taken from our new white paper Embracing Digital: Membership Organisations, which you can read in full here.
So, let’s take a look at how is technology transforming the way membership organisations operate.
Website analytics
Using website analytics will help you to translate your data into meaningful, actionable insights and identify areas of opportunity. Generating reports at regular intervals means that strategic and day-to-day decisions can be data-driven.
Personalised content
At a time when customers have increasing demands and are no longer satisfied with traditional means of mass communication, content marketing is of great value to marketers. Members don’t just want to be informed, they want to be engaged, and they want it to be personal. Response rates to personalised content is high and when the value of each member is high taking the step to personalise is the way forward.
Members don’t just want to be informed, they want to be engaged, and they want it to be personal.
AMS/CRM (Association Management System/Customer Relationship Management System)
A CRM system can benefit your business by helping you centralise, optimise and streamline your communication with members. By using a CRM, you can achieve better segmentation, member retention and speedier communications enabling you to create effective marketing campaigns personalised to your members.
Social media
The use of social media within the membership and association sector has increased year on year. Many organisations are now embracing social media as a digital solution to increase awareness, attract new members, promote their organisation and, most importantly, engage with and build relationships with their members.
Reduced manual processes
Businesses are replacing traditional methods of member recruitment, such as member applications and surveys, with digital forms and portals so that it’s easier and faster to update members’ data. Not only does this create a speedier process and reduces costs but it also helps to create a better experience for your members.
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We are a full-service digital agency helping organisations with marketing both online and offline. We love delivering great website design & development, marketing and brand solutions for our clients, so whether you’re looking to drive more value from your digital marketing budget or bring your business to life with a visually stunning website, we have the full package to take your online presence to the next level. That’s how we’ve built successful, results-driven relationships with clients for over 16 years.
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