Digital Tools for B2B Lead Generation
If you need a helping hand when it comes to organising your lead generation data, there are plenty of digital tools that can do exactly that. Here's a breakdown of the different types of tools and how each one can help you.
LinkedIn Sales Navigator
LinkedIn Sales Navigator is a lead generation tool that allows you to find leads based on your own search filters. This means that you can search for specific leads based on their location, industry and company size, effectively matching you to your ideal users. Once you have completed a search and identified leads you’d like to connect with, you can either collect their information for future email campaigns or connect with them directly through LinkedIn.
Pipedrive collates all the data and information you need to keep on top of your lead generation strategy and organises it into an easy-to-use tool. By automating time-consuming admin tasks, Pipedrive allows you to focus on the development of your business’s leads with a visual report displaying both your progress and goals.
Whois is a digital lead generation tool which works by gathering the contact information of businesses visiting your website. By collecting the information of users with a genuine interest in your website and services, Whois enables you to follow up these leads and progress more users down the lead generation funnel.
Lead Forensics identifies the highest quality leads on your website and provides you with the contact information for each business. With a generated ‘lead score’ applied to each user, you can actively prioritise contacting leads that best match your ICP criteria, increasing your chances of conversion per user to ensure continuity of user experience and minimise SEO impact.
Google Optimize combines visual editing and A/B testing to help you build a website that meets the needs of both your business and users. Through the continuous testing and analysis of results, you can tailor every detail of your website to create the ultimate user experience and aid in the assistance of leads.
Mouseflow allows you to analyse user behaviour on your website so you can optimise your website around your user’s journeys. Through visual heatmaps and analytical reports, Mouseflow uncovers patterns in user behaviour and allows you to build a more tailored website for users on the path towards conversion.
Don’t feel like you have to tackle all the digital tools at once, start with one of the options listed and test it out to see if it works for your business, continue through the options until you find the best tool for you. The more channels you use the more users and leads you could drive to your site.
Read more about lead generation and how to create a strategy here
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