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Not sure you’re making the most out of your Instagram account? With over 1 billion active users reported at the beginning of 2021, Instagram is one of the most widely used social media platforms today. And, with so many users online, it’s the perfect place to reach a wider audience and grow your brand awareness. In fact, Hootsuite recently reported that 81% of people use Instagram to research products and services prior to making a purchase. So, if you’re interested in jumping on the bandwagon and using Instagram to promote your brand and offerings, take a look below at our top three tips on using your Instagram for business.

1. Have a strategy

Having a digital strategy is key to successfully incorporating Instagram into your marketing efforts. When putting together a strategy, it’s important you consider what you want your business to achieve from your Instagram account. Whether you’re looking to increase brand awareness, reach a wider audience or drive more traffic to your website, establishing the purpose of your Instagram account will help inform the content you produce.

Top tip: Once you have a purpose in mind, we’d recommend planning your Instagram content at the beginning of every month. In doing so, you can prepare and produce content that is both relevant to users and beneficial to your strategy.

2. Utilise features

Instagram is constantly updating their features and providing users with new ways they can present their content to users. Video content in the form of stories, IGTVs and reels has recently become extremely popular and has proven to be a great way of providing users with informative content in a more engaging and creative format. So, next time you want to showcase a product on Instagram, start recording!

Top tip: If you’re looking to drive users to your website, you can create an Instagram story with a swipe-up link, directing viewers straight to a landing page on your business’s website. However, in order to have access to the swipe up feature your Instagram account must be a business profile and you will need to have over 10,000 followers. A great incentive to grow your following.

3. Be consistent

The final step to instantly improving your business’s Instagram account is being consistent. This includes posting regularly, creating a consistent tone of voice and using a visual style that’s cohesive with your branding. After all, being consistent with every element of the content you produce will provide more value to your audience, whether that be visual or informational.
Top tip: Turn your content plan into a content calendar to ensure you’re posting consistently throughout the month.

If you’re interested in harnessing Instagram and incorporating it into your digital marketing strategy, feel free to get in touch using the contact form below. Our Digital Marketing team is on hand to provide you with further advice on how you can improve your business’s Instagram account.

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