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It’s no secret that 2020 forced many businesses to adapt their methods of operating to be more digitally focused. With everyone required to stay at home, businesses had to find new ways of communicating and connecting with their customers. This is where, for many, social media became a key part of their overall business strategy.

One social media platform in particular that played a major role throughout the pandemic was LinkedIn. With more than 740 million active users, LinkedIn is the world’s largest professional community, and still growing! Reporting record levels of engagement this quarter, with more businesses than ever looking to connect and interact, LinkedIn has become the digital place to be for businesses. 

of all social media traffic for businesses is generated by Linkedin
higher lead conversion rate from Linkedin than Twitter and Facebook
of all B2B leads are driven by LinkedIn

How to use Linkedin for your business

Whether you joined LinkedIn in the past year to network with others in your industry or you’re looking to join LinkedIn in the hopes of growing brand awareness, take a look below to find out how you can make the most out of LinkedIn for your business. 

Join Linkedin groups

LinkedIn Groups enable businesses to join a community of users within the same industry. In doing so, you can participate in industry conversations, share your expert knowledge and network with users that are part of or interested in your sector. LinkedIn Groups are a fantastic way to get involved and grow the visibility and reputation of your business. 

Use Linkedin Sales Navigator

LinkedIn Sales Navigator is a must-use tool for all ecommerce businesses. Providing advanced lead recommendations and real-time sales updates, LinkedIn Sales Navigator enables your business to improve the overall quality of your leads. 

Reach out with InMail

With InMail messages, you can directly communicate with your target audience. Enabling you to contact any LinkedIn user, InMail is a great tool to use if you’re looking to quickly and effectively increase brand awareness and encourage more users to interact with your business. 

Go Live!

LinkedIn Live allows you to communicate with other users in real-time. Whether you want to show your users a behind-the-scenes view of your business or share your thoughts on breaking industry news, LinkedIn Live can enable your business to create more personable relationships with users. And, with LinkedIn Live videos producing on average 7x more reactions and 24x more comments than native video content, now is the time to go live!

Need expert advice?

If you’d like expert advice on how you can use your business’s LinkedIn account to reach your business goals, feel free to get in touch with the team at Spindogs. 

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