NEW YEAR, NEW DIGITAL TRENDS
Here at Spindogs, we make it our mission to stay ahead of the curve. We also make it a priority to keep you informed about the upcoming trends, so you can see your business flourish. In true ‘New Year, New Fads’ fashion, we put together our team’s predictions about what would be the biggest things in digital for 2018. From the most precise audience targeting on social to date, to new paid search opportunities and more interactive web design, there’s a lot to look out for in the New Year!
IMPROVED AUDIENCE RELATIONS ON SOCIAL
Social media advertising will continue to offer an incredibly affordable and highly targeted way of reaching potential customers, with 2018 providing even more opportunities for brands to connect directly with individuals. Rather than advertise in broad strokes based on radius and interests, social will make better use of the popularity of messengers and find new and innovative ways for brands to talk, market and advertise directly to their target audience one-on-one, thus improving the brand/customer relationship and producing company advocates.
INNOVATIVE APPROACH TO SOFTWARE
2018 will be the year when online businesses will approach software with a new level of internet maturity. Throughout the New Year, lean thinking and rapid development will be in the spotlight, featuring heavily in the process of building new digital products.
TAILOR-MADE PAID ADS
We are gearing up to make even more of paid search. With increased opportunities for advertising and targeting within AdWords, and the growth of other paid advertising platforms, the default choice of search ads is changing. We are particularly excited to explore Bing ads, video advertising and the chance to better tailor advertising to our clients and their audiences.
WEB DESIGN AS AN EXPERIENCE
As web technology improves the restrictions on design for web start to fall away. In 2018, we’ll see an increase in sites embracing more editorial style layouts, delivering content to users in what appears to be a less structured, freeform style of design. Subtle micro animations and content load in effects will put emphasis on websites feeling more like interactive experiences rather than static read-only pages.
How many of these were you already preparing your business for? Tweet us what your digital trend predictions are for 2018 @Spindogs. And, of course, don’t hesitate to contact the Spindogs team if you need a hand starting the year off on the right foot; whether you need assistance with social and paid marketing, graphic design or web development, we’re here to help!