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Life is made that little bit easier when we use a mobile device or tablet with perfectly optimised text and imagery! The art of a responsive website is more user-friendly and the multi-platform design approach is favoured for search engine optimisation.

There is a growing reputation for increased web searches taking place on mobile devices. Having a responsive website can be the difference in a user leaving your website or making a key contribution. Automatically adjusting content to fit your screen is the ideal scenario.

RESPONSIVE WEBSITES REQUIRE JUST 1 URL

We all want to perform well on Google, and that requires abiding by Google’s rules. So if Google recommends responsive websites, then you have to take their lead – especially if you don’t want your business to get left behind! Creating separate websites will make life harder for you and Google. Google would have to crawl and index separate versions of the site, and you land yourself with the responsibility of managing two websites and the huge task of trying to maintain their consistency.

Building a website that’s responsive eliminates the need to create another SEO strategy. If you’ve opted for a strategy which includes publishing a mobile website and a desktop version, you are embarking on a set of duplicate content issues – a practice which is strongly discouraged. The page authority and rank that comes with the both the sites would be different. Wouldn’t it just be easier to have the page authority and rank to cover all bases? A responsive web build satisfies your SEO needs.

 

LET’S CREATE A BETTER USER EXPERIENCE

The ultimate goal of a responsive website is to create a better experience for the audience we want to attract. Landing page quality and a lower bounce rate are massive factors for SEO. A responsive website goes a long way to achieving this.

 

Article originally written as part of Nuance & Fathom’s portfolio.