Activate Learning

The Client

Activate Learning are an ambitious, forward-thinking educational group operating across secondary, further and higher education, as well as apprenticeship and workforce training, consultancy and commercial business. Previously Oxford & Cherwell College group, Activate Learning launched in 2013, driven by the compelling vision:

  • To be renowned as a pioneering and progressive educational group
  • To transform the practices and reputation of further education in the UK
  • To have an impressive back catalogue of how they’ve helped people, communities, and businesses to succeed and prosper

The Brief

The previous Activate Learning site was predominantly a business to business site, demonstrating the scope of the group to the sector and partners. Meanwhile, the college ‘child’ sites were the main vehicles for attracting and recruiting students. The aim of the project was to boost the profile of Activate Learning as the leading brand and provide a new approach to external engagement following ensuing organisational changes. Activate Learning wanted a vibrant and engaging website presence which would sit at the heart of their communications, allowing them to connect and engage with external audiences.

The Solution

The purpose of the new website was to promote the group and its colleges to key target audiences, and to be significant student recruitment and commercial tool, integrating with our new Microsoft Dynamics CRM solution and other digital marketing tools (namely Dotmailer for email campaigns). 

The solution was to combine sites resulting in a more complex user friendly. This will require careful design and development to maintain the college identities, make content accessible and deliver a seamless user experience.

AND GUESS WHAT...

The website we built for Activate Learning was selected as ‘Site of the month- November 2018’ by Kentico, making it one of just two websites built by UK agencies to be recognised in the top 10.