As a charity, Active Northumberland exists solely for community benefit and any profit they make is invested back into improving their services to benefit the residents of Northumberland.
Amongst the many benefits they provide for their communities is a commitment to improve health and well-being, which they realise through a series of leisure centres with a holistic approach to mental and physical health.
Nowadays most people are not as active as they should be to maintain good health and a sense of well-being, due to the many barriers modern living presents to maintaining an active, healthy lifestyle. Inactivity is sadly becoming a global problem, and the costs of treating preventable health conditions associated with it are enormous, which in turn puts immense pressure on our cherished Health and Social Care services.
At Active Northumberland their aim is to work with their partners and communities to develop new innovative ways of delivering services, so they can provide people with the support they need to be more active and lead a healthy lifestyle.
Seeing this as a challenge, Active Northumberland began their transformation process to change attitudes by updating the branding of their centres along with their social media presence. The ‘new look’ is just a small part of their Transformational Strategy, which aims to progressively develop and improve their facilities and services. Along with new branding and social media, a big part of their strategy was the development of a brand new Kentico website.
With our team of Kentico Certified marketers and developers, we welcomed the Active Northumberland project as a sign that all the hard work we put into ensuring we remain Kentico experts and Certified Gold Partners continues to pay off.