This was an interesting project as it started at the very start of lockdown so all communications and meetings were performed via Teams. Typically key meetings like the kick-off and design sign off are held in person but we didn’t have that luxury. Everyone adapted really quickly and it was business as usual, just in a slightly different way!
We also collaborated with City Dynamics, a third party who manage Bar2’s MS Dynamics solution.
We started by reworking the company logo, making it cleaner, more modern and significantly smaller once the strapline had been excluded. We introduced the ‘O’ pattern to the brand, which has now become their brand identifier. This is used throughout imagery and as a background overlay on some pages.
We built in a services template which allows Bar2 to clearly identify their core offerings in a really easy to read way, see how we did that here.
We also built Bar2 a blog that contained various flexible content blocks, allowing them to be unrestricted in the types of articles they write. With this, we built an article-tagging block to every page type so that they can cross-pollinate blog content on service pages.
To tackle the site needing to be extremely mobile-friendly, we designed and built mobile versions of the Umbraco website to ensure a smooth experience.
We then looked at the contact form issue and simplified it. It now feeds directly into Bar2’s CRM - MS Dynamics.
And finally, we built a newsletter sign-up form that feeds directly into Mailchimp.
Take a look at the full Umbraco website here!