By implementing a bespoke blend of technical and content-based SEO methods, Fritz Fryer now ranks in the top 20 of Google search results for the following commercially significant keywords:
- ‘Globe lighting’ – 4th
- ‘Industrial style lighting’ – 3rd
- ‘Vintage lighting’ – 11th
- ‘Art deco lighting’ – 11th
One of the most exciting parts of the projects was experimenting with mid-volume keyword phrase “Edwardian lighting history”. This showed us what we could do to boost the style pages and had the rather cool outcome of propelling the keyword to number one, overtaking the BBC website and achieving a Google featured snippet.
We were blown away by the results of our SEO and CRO strategies, which smashed not only our expectations, but the expectations of Fritz Fryer when they first approached us. These fantastic results show the power of SEO as an inbound marketing strategy to become a top source of leads and generate new revenue. Fritz Fryer have experienced a huge uplift in online sales, which has led to a review of their business direction and positioning within the marketplace. This modest business tucked away in the heart of Herefordshire is now working with some of the UK’s biggest brands and influencers, which is a testament to the quality and unique craftmanship of their products.