The new Healthcare Infection Society website was conceived as a pivotal part of driving the ambitious new membership, communications, events and education strategies of the organisation. The main aim of the project was to create a site which provides centralised management of a number of aspects, such as events, email marketing, grants and memberships, from a single, seamlessly integrated CMS platform.
As part of the project, HIS had a number of requirements for the new CMS, including a premium design service, the inclusion of a personalised members’ area and a range of media integration options. What’s more, the new website needed to be mobile optimised and allow the HIS team to easily manage all content. The brief also included a requirement for analytics and reporting functionalities which can measure important visitor statistics.
The key business objectives of the new website fell into the following four categories:
HIS needed a membership functionality which allowed new members to join online by filling out an application form featuring an easy to search drop down list of countries. According to the membership subscription option and the country the user selects, the relevant fees will be automatically generated.
The new membership system would also be able to track duplicate members, send out automatic member renewal emails and allow existing members to review all information relevant to their membership as well as easily renew online.
An email marketing functionality would help HIS engage with their members throughout their journey – from automated welcome emails to renewal reminders and more, automated e-marketing sends out tailored communications and updates preferences in real time, so you never miss an unsubscribe.
In the grant management section of the new site all users (both members and non-members) need to be able to apply for a variety of grants using an online application form. The system would then be able to store all their grant application data, including PDF and Word documents. An automated workflow would streamline the grant submission, review and approval process with the help of Sage Live.
The new website needed to also feature an Events section, where both members and non-members can register for events online, at rates automatically generated according to their membership status. HIS required an event registration system which pushes the appropriate fees to delegates and auto-populates the registration form with the details of logged in members. Following the event, the new system would also automatically send out feedback surveys tailored to the individual occasion.
The CMS behind the new Healthcare Infection Society website also needed to support a series of reporting functions such as sorting membership data by all the available CRM fields, allowing users to create customisable reports, including financial reports, and extract them in a variety of formats. The new site would also give the HIS team access to live reports, which can be pre-defined and automated, and mobile optimised dashboards displaying real-time data.