TRANSFORM YOUR MEMBERSHIP WEBSITE

Succeeding in this sector means playing a numbers game. To achieve your targets, acquisition and retention need to stay on an upward path. You need to keep acquiring new members, whilst keeping existing members engaged enough to stay loyal.

Member expectations are high, and the majority are seeking a personalised service within your membership website. Manual processes hamper operations, yet you end up ‘making do’ with current applications and systems, knowing they aren’t right. Your membership website is lacking flow, and full of unnecessary complexity.

We work with membership organisations and professional bodies to re-frame the member experience. This involves the reform of tired, under performing and non-mobile responsive membership websites and unlocking data caught up in unconnected systems, to scope and deliver robust recommendations.

Our clients include Pony Club, Ramblers and Healthcare Infection Society.

Why membership clients put their trust in us

The stakes are high

Shiny new systems are nothing without the support, engagement and buy-in from the teams that will be using them, or other stakeholders who will benefitting from them. Getting everybody on the same page can be tricky. Our in-depth stakeholder discovery workshops strengthen relationships and mutual understanding from the outset. Our discovery blueprint deepens insight into how your membership website could perform.

Winning moments

We help you deliver the right content at each critical moment of the user journey, making sure your membership website stays on point, meeting your audience’s needs and limiting their need to stray away from completing the goals you have set for them. 

Easy does it

Built across a multitude of user-friendly interfaces, our membership websites are easy to edit, and often integrated with CRM systems. Pairing the two enables a more streamlined and effective membership process, leaving limited room for errors and plenty of opportunity for sophisticated automation. Our automated e-marketing sequences allow you to automate everything from welcome emails and member onboarding to renewal reminders and lapsed member win-backs, as well as triggering activity based on individual member behaviours.

Our experience includes: responsive website design and build, CRM integration, optimising UI & UX, brand image, interactive content, personalised member portals, local club finders, electronic campaigning including polls, petitions, electronic appeals, analytics and reporting functionalities, bespoke form builders and website advertising / income generation.