National Centre for Mental Health

World-leading researchers from Cardiff, Swansea and Bangor Universities

SPINDOGS SERVICES

  • WordPress Website
  • Design
  • Development

THE CLIENT

The National Centre for Mental Health (NCMH) brings together world-leading researchers from Cardiff, Swansea and Bangor Universities to learn more about the triggers and causes of mental health problems.

They aim to help improve diagnosis, treatment and support for the millions of people affected by mental ill-health every year, as well as tackle the stigma faced by many. The key to achieving these aims is to engage with services and their users, the third sector and the wider public to increase understanding of mental illness, and by supporting and undertaking mental health research.

THE BRIEF

To design and build a brand new bilingual and responsive website which would relinquish the current barriers that people were having signing up and promote how to do so. The site needed to educate visitors on impact about the valuable work the NCMH do and how they can get involved. And, it needed to provide useful and accurate information/tools/resources focused on a  range of different mental health conditions (e.g. bipolar disorder, depression and schizophrenia).

 

THE SOLUTION

We discovered in our initial kick-off meeting that one of the biggest drivers for the new NCMH site was that their trustworthy nature needed to be reflected within the website and design. We designed them a professional and clean but approachable looking website which would encourage people to sign up to take part in research and be comfortable giving personal and sometimes sensitive information to them.

The user journey is simple and it’s clear from the moment you land on the homepage how to help with research.

We added a news and blog section along with case studies and team profiles to reinforce that there are real, approachable people behind the website. We also added FAQ’s under each survey so viewers can easily see how long a form is going to take them, who will have access to their information and what will be done with it and what the benefits to taking part are.

Digital Marketing

After building the NCMH website, we were asked if we could help with pushing a new survey they were launching online.

The survey promotion campaign was initially deployed across the following platforms:

  • Facebook
  • Instagram
  • Twitter
  • Sponsored Content
  • Gmail Ads

A performance review of the submissions and associated budget means during the campaign we reduced the channels to:

  • Facebook
  • Instagram
  • Twitter

The original intention was for the campaign to run for two months, however, budget assigned to the campaign remained at the end of the two months and so it was agreed that the campaign would continue to run to maximise the number of completions.

THE RESULTS

Facebook and Instagram: 1687 submissions

Twitter: 214 submissions

Sponsored content: 3 submissions

Google ads: 15 submissions

Totalling: 1919 submissions