United Welsh

Passionate about building homes, creating communities and transforming the lives of individuals

THE CLIENT 

United Welsh is an award-winning housing association based in South Wales, and the first Welsh Housing Association to gain the Institute of Customer Service’s Service Mark. United Welsh are passionate about building homes, creating communities and transforming the lives of individuals. United Welsh manage around 6000 homes across 11 local authorities.

THE BRIEF

When United Welsh approached Spindogs the award-winning housing association were looking for an agency to create a responsive website that could be easily accessed across mobile and tablets, as well as a website that was flexible, easy to navigate and provided information to users quickly and easily.

In addition to improving the functionality of the CMS, United Welsh were looking for a website that was bilingual, could be easily updated by staff across the organisation and allowed their customers to communicate with them effectively.

United Welsh previously struggled to update content and post news stories in house, which meant that their existing website lacked flexibility and quickly became outdated. 

THE SOLUTION

The first step was for our experts in user experience to conduct a discovery phase to enable us to gain a deeper understanding of the main website goals. This involved conducting a series of workshops with tenants to find out what they needed from the new website. We also conducted a series of internal workshops with the United Welsh team to determine what functionality would add flexibility and efficiency to the site. 

United Welsh wanted a website that would easily work in conjunction with their social media channels, as well as providing advice and support to their users, while reducing calls to the customer service team. Previously the navigation of the site was outdated and lacked flexibility. Our team worked with United Welsh to restructure the site to develop a flexible WordPress website with easy to navigate modules that enhanced the user experience.

Our team of talented developers built bespoke modules and a custom form builder allowing for their users to report problems and issues via an online system, as well as a postcode finder allowing local users to find relevant information quickly and easily.