Volvo Ocean Race

A race to the start line

The Background

Held every three years, the Volvo Ocean Race is an extreme sailing race testing the limits of its racing boats and crew. The Volvo Ocean Race 2017-2018 begin in Alicante, Spain, and has twelve stopovers worldwide. For the first time in history after a successful bit by Cardiff Council, the race will stopover in the host city of Cardiff between 27 May – 10 June 2018. This is the first time the race will stopover in the UK in twelve years.

The Challenge

With a worldwide audience the website had to deliver a consistent user experience across all devices. It had to Inform, educate, excite and entice users from the point of launch and drive conversions across sponsorship and hospitality opportunities, volunteer sign-ups and general public interest in ticketed events from day one.

Having worked with Cardiff Council for several years, Spindogs pulled out all of the stops to get the Volvo Ocean Race Cardiff site live in an extremely tight timeframe following the winning bid.

"As a new host city, it was essential that the online presence of Volvo Ocean race Cardiff stood out, and harnessed every aspect of the race to build excitement and entice a global audience to engage and participate. Spindogs not only exceeded our expectations with their responsive website design, but ensured the website was primed for our digital marketing activity at the point of launch"

Gemma Simons
Cardiff Harbour Authority

 

The site had to inform, educate, excite and entice users from the point of launch and drive conversions across sponsorship and hospitality opportunities, volunteer sign-ups and general public interest in ticketed events from day one.

“With such a short timeframe within which to promote the Race we have an extremely focused digital strategy, and the site actively supports our priorities and helps drive the momentum we need to appeal to both the UK and international market of Race supporters”

The Race will hit Cardiff on the 27th May 2018 and the two-week free event will be hosted on the iconic Cardiff Bay Barrage. We recommend you put it in your diary now and be part of this awe-inspiring sporting adventure.

 

GIFTEST