With a worldwide audience the website had to deliver a consistent user experience across all devices. It had to Inform, educate, excite and entice users from the point of launch and drive conversions across sponsorship and hospitality opportunities, volunteer sign-ups and general public interest in ticketed events from day one.
Having worked with Cardiff Council for several years, Spindogs pulled out all of the stops to get the Volvo Ocean Race Cardiff site live in an extremely tight timeframe following the winning bid.
"As a new host city, it was essential that the online presence of Volvo Ocean race Cardiff stood out, and harnessed every aspect of the race to build excitement and entice a global audience to engage and participate. Spindogs not only exceeded our expectations with their responsive website design, but ensured the website was primed for our digital marketing activity at the point of launch"
Cardiff Harbour Authority