Paid search is a vital component of many brand advertising strategies as it offers you an effective way to target users, drive traffic and track your results. But it can also be a complex minefield of ever-changing interfaces, acronyms and a huge time drain. By handing over the reins to our PPC experts, we can enable you to regain control of your marketing efforts and business goals, through our selection of PPC specific services.
ROI focussed PPC, tailored to your business
- Google Partner
- Accredited Bing Ads Professional
- Display ads
- Google Shopping
- Google Ads
- Campaign Reporting
Data driven PPC that delivers
Whether you want more traffic to your site, a surge in subscribers, shift in sales or to dominate the downloads, any campaign that isn’t driven by detailed metrics is not going to reward you. Anyone can set up pay-per-click adverts to run, but we have the data crunching abilities and passion to power them forward.
Diving straight in, we initiate full throttle conversations about your business, market, audience and goals. Armed with the right knowledge, we can analyse the data sitting at each stage of your marketing funnel.
Conducting the right research, we’ll give you the visibility on how your PPC strategy stacks up against the competition. This added layer of intelligence makes it easier for us to position you at a competitive advantage.
Identifying the right keywords that represent your audience’s intent, is a skilled part of our approach.
We use data to better understand your audience; channels they use, sites they frequent, buying patterns, time of day they typically purchase. Structuring your campaigns around your audience’s behaviour, will help to get your brand in front of your target audience and enable you to better grow the reach, visibility and engagement of your business.
Meeting audience expectations in terms of ad copy, creative and landing page content is where we continually test variations and develop our thinking. In doing so, we can develop an understanding of what attracts your target audience, and use this information to build more relevant and engaging PPC campaigns.
With our eyes firmly rooted on your results, constant monitoring gives us valuable insight into campaign performance. Making continual tweaks to campaigns, we proactively improve your performance over time. By focussing on what works, we don’t waste any of your ad spend.
Our in-depth campaign reports are fully customised to your business, with a focus on progress. Evaluating every angle, they allow you to deliver all the details to board, or relay a brief snapshot to update on numbers.