As Content Strategist, Gemma is the go-to expert on all things content, helping clients shape and refine their messaging to create engaging, effective, and user-focused digital experiences. She analyses websites to identify opportunities for improvement across tone of voice, messaging, and user experience, while also crafting high-quality site and blog content optimised for SEO. Her role is all about helping clients understand what their audience is really looking for and showing them exactly how and where to deliver it.
With three years of experience in content marketing, she has worked on a wide range of projects across industries including foster care, semiconductors, supplements and skincare, legal services, finance, and more. Whether working on complete rebrands or carefully integrating content into an established tone, she brings deep research and strategic thinking to every brief, ensuring that all content is both informed and impactful.
She holds an honours degree in English from the University of Birmingham, combining her love of language with a sharp eye for detail and clarity.
Outside of work, she enjoys crocheting, playing video games, and getting creative with music and art. She’s always up for a concert, a museum trip, or trying something new, and is happiest soaking up the sun in a beer garden with good company.