Scott’s responsibilities as our Online Marketing Account Manager include digital strategy creation and paid digital advertising, spanning both social and sponsored content, as well as account managing key clients and enriching our marketing mix of email, SEO, social, PPC, CRO, and Google Analytics with his expertise.
With Google Analytics qualifications and over half a decade of experience in helping businesses build their brand online and generate leads, Scott is an expert in learning the ins-and-outs of a company and creating a digital strategy that suits their needs.
Scott’s digital know-how expands beyond developing effective social media campaigns and into the thorough understanding of user requirements which inform the design and marketing process, thus improving customer journeys and customer experience. A talented wordsmith as well as marketer, Scott also produces amazing campaign copy for our clients’ social media adverts and content marketing.
Some of Scott’s biggest projects to date include boosting the CRO of African Conservation Experience’s new website (built by our team), crafting a lead generation and brand awareness strategy for Credas and conducting an in-depth UX discovery process for Exeter College, University of Oxford.
Out of the office, Scott enjoys playing guitar in his rock band, and taking part in his local five a-side football team!