Training & Events

The Cardiff Marketing Meetup is an informal friendly place to meet, learn, and share knowledge with one another. Come in ‘listen’ mode 🙂

Speaker: Jade Tambini

Topic: How to write a B2B marketing strategy

Most marketing managers in small to medium businesses just can’t get the budget or the backing they need. Why? It often comes down to not having a solid marketing strategy that senior leaders can get behind.

In this session, Jade will walk you through the 6 steps she takes to put together a marketing strategy. Keeping it simple, no jargon no complicated models, just straightforward, actionable steps you can follow to hit your strategic goals

Think of this as a community event, where the focus is very much on you meeting other people in a chilled out friendly space. We’ll chat over food and drink, listen to an inspirational speaker or two, chat some more, and go home buzzing with new contacts and new ideas.

The format of the night:

6.00 PM – Doors Open – Drinks, Networking, and smiles

6.30 PM – Introduction and Talks Begin

7.00 PM – Talks Finish, Networking, Listening, Saying Hello, and Positively Lovely People – A nice chilled out time 🙂

7.45 PM – End of the night – you leave with new contacts and fresh idea

Join us our digital marketing conference and launch of BARK 12, our in-house magazine for senior marketers, at The Hoxton on Tuesday 30th April.

What can you expect?

• 9.30am – Arrival drinks, pastries and networking
• 10.15am – Introduction from Liam Giles, Managing Director
• 10.30am – The Fundamentals of the Google 3rd Party Cookie Phase Out with Ryan Harris, Digital Marketing Lead
• 11.45am – Making Your Brand Your Superpower with Rhys Ashman, Creative Manager.
• 12.45pm – Lunch
• 1.45pm – Interactive workshops with the team
• 3.00pm – Eliminate the Guesswork: Using Data to Maximise Your Digital Marketing Outcomes with Daniel Lewis, Strategy Director
• 4.00pm – Panel Q&A
• 5.00pm – Closing drinks and networking

Where : The Hoxton Hotel, Shoreditch

When: 9.30am – 5.00pm

Sound good? Book your ticket via the button.

*Tickets are limited to 25 spaces and a maximum of 2 tickets per organisation.

We’re pleased to announce the details of our next event in the Marketing Club series, our invite only event for senior marketers in South Wales.

On Thursday the 2nd of May we’ll be joined by Nick Saunders, Founder and Director of Depot, Depot Live! and Par59.

Following 4 years in pharmaceuticals, in 2014 Nick launched the first iteration of Depot – a street food and entertainment venue on Dumballs road. 10 years later Depot has grown exponentially, to not only include multiple venues across the city in the same vein as the original Dumballs road location, but to have its own Depot in the Castle and Depot Live events, drawing audiences of over 250,000 every year, and a music collaboration contract with Live Nation, bringing international artists to the city throughout the year. As well as this, Nick is a partner in Par59 and this year launched his first bricks and mortar venue The Outpost in Pontcanna.

Join us on the 2nd May as we ask Nick how he keeps all these plates in the air, where the original idea for Depot was born and what he feels his degree in Marketing brings to the table.

We’ll kick off at 2.30pm when we’ll sit down and chat with Nick about his career to date. We’ll dig into the challenges and opportunities which have arisen over the last 10 years and how they’ve helped shape his strategic approach to building the Depot brand.

There will be an opportunity for you to ask Nick your questions during the Q&A and then we invite you to join for us networking and canapes, with the event finishing at 5pm

In this session we’ll cover specific techniques to identify and analyse relevant keywords for your brand, enhancing SEO and aligning content with audience searches.

Explore techniques for uncovering the core values and attributes of your brand and your brand identity that truly reflect your business.

Strategies for optimising Google AdWords campaigns to increase visibility, click-through rates, and conversions.

In our web content training session, we walk you through all the steps involved in creating great content. From creating a content strategy and a content plan to researching your blogs and, finally, writing them.

Learning outcomes:

• Understanding content strategy and its benefits
• Putting content strategy into practice
• The pillars of content planning
• How to research and write effective blogs

*While we discuss content strategy and content planning in general, the session does not feature creating individual ones for your business. We offer content strategy workshops as an individual service.

Learn the best techniques for standing out from the competition in the now-crowded digital space. Our digital marketing experts will help you develop your knowledge of SEO’s best practices and aid you in expanding your skill set so you can incorporate promotional tactics throughout your website and blog, as well as company-wide.

Learning outcomes from the training session:

• Understand the context of SEO and its’ importance in modern marketing
• Learn what factors impact your ranking in search engines
• Discover how to optimise your website both onsite and offsite
• Find out how to create an actionable SEO strategy plan
• Expand your knowledge of usefful SEO tools

Attending our Google Analytics 4  training will provide you with the know-how you need to understand the various features within Google Analytics 4, such as; how to interpret the data, track website visitors and audience behaviour, allowing you to make informed decisions.

What do you get?

• The know-how you need to understand the various features within GA4
• How to interpret the data
• Track website visitors and audience behaviour, allowing you to make informed decisions.

Our Social Media Advertising training walks you through the best practices for setting up successful social campaigns.

This beginner’s guide will help you feel confident in creating highly-targeted ad campaigns across Facebook. We’ll also touch on other platforms like X, Instagram, and LinkedIn.

We’ll take a dive into the Facebook Ads Manager to show you step-by-step how to create a campaign.

Some take-aways include:

• Why social media advertising is a great investment
• How to retarget people who have visited your website
• How to target people efficiently (and not waste money)
• How to create a perfect ad
• How to measure the success of your ad

Our free sessions are designed to help people who have a limited/basic knowledge of digital marketing.

Training to be sent as a pre-recorded video via email 

Attending our comprehensive PPC Training workshop will provide you with the know-how you need to research, build and manage your online advertising so you can make the most of your investment. As an official Google Partner we will be able to offer you insights into the latest Google Ads innovations. 

Learning outcomes from the training session:

• Learn the different components of what makes a great PPC campaign
• Tips on Google’s latest additions to Ads in its rapid changing algorithms
• Discover what sort of campaign would work best for your company’s marketing goals
• Learn how to set up an Ads campaign
• Learn how to analyse the results you achieve from Ads

Our free sessions are designed to help people who have a limited/basic knowledge of digital marketing.

Training to be sent as a pre-recorded video via email