Carbon Law Partners

Showcasing a better way to practise legal services

The Client

Carbon Law Partners are a like-minded team of entrepreneurial lawyers looking to succeed by doing things differently, believing that there’s a better way to procure and practise legal services than the ways currently available. 

For lawyers and partners, Carbon offer support platforms coupled with the freedom to manage their client relationships in the way that they want to.  For clients they offer a new, refreshing alternative to the traditional rule-bound model and burgeoning hourly rates.

Carbon believe that today’s business relationships are based more on personal chemistry that corporate reputation, and they wanted this to come across from their website.

The Brief

Carbon Law Partners wanted to stand out from the crowd.  Their new website needed to appeal to the ambitious, the courageous and the successful, with a strong brand presence and a design that sticks in the mind of the visitor.

Carbon Law Partners wanted their site to use imagery to tell stories and present their message in an engaging way. Although they wanted to be professional they wanted their imagery to show a twist of humour, however it was stated that their imagery should always be simple, graphic and black and white.

It was essential to highlight the variety of services available and the strength of the team, while at the same time allowing for plenty of character and a professional approach.

The Solution

The new Carbon website conveys the Carbon identity through clever imagery and messaging.  The homepage allows a visitor to immediately search for lawyers or services, using a bespoke tagging system in the content management system. There’s also a more traditional menu available for those who wish to browse the site for more information.

The people pages help add a more personal touch to the experience through high quality images with links through to associated services and articles written by the selected team member.


Compared to last year * we have seen the following results

*1st November 2015 – 1st January 2017

  • Sessions increased by 41%
  • Users increased 34%
  • Page views increased 30%