First and foremost the new Coffee #1 website needed to showcase the brand, reinforcing their position as the ‘place to stop and sit’. It needed to emphasise key brand messages and values, and align the company’s brand identity and tone of voice. The site also needed to meet the expectations of mobile users and the user experience needed to be given serious thought. Having long been fans of the business the Spindogs team couldn’t wait to tackle the new project and provide Coffee #1 website users with a site that reflected the in store experience.
Our starting point for the Coffee#1 website was to identify ways to translate the offline experience to the web, looking first at the navigation, visuals and content. The two companies worked together to develop a framework from which to create ‘on-brand’ content, with clear guidelines on how to consistently apply the key value of ‘time’ on the site.
As well as the core functionality the site also needed to support the expansion of the business by equipping the site with the option to attract great employees, and integrate the current recruitment platform. The site also needed to incorporate changes to the voucher and loyalty scheme to maximise these areas of the business. The project team scoped, built and tested the different integrations in connection with Coffee#1 and their 3rd party suppliers and the design was heavily led by the content framework. The result is a site that delivers content specific to the user and their location, in a quick and concise manner.
“Spindogs were the perfect partner for our website brief – understanding our key challenges and driving our online presence to the next level”