The Brief

Direct Tile Warehouse initially approached when they noticed that some of their web pages were performing particularly well, whilst others were going practically unnoticed. This was partly due to their website lacking the eCommerce sophistication required to showcase their entire product range and attract a wider audience, causing the visibility of their products to suffer. Hoping to improve the quantity and quality of the traffic landing on their website, the client tasked us with creating a strategy that would improve performance across the board, increasing engagement and conversions for their extensive product collection.

The Challenge

The main challenge for this project was the sheer size of the client’s product and category ranges. At Spindogs, we often undertake projects that involve targeting and improving the performance of a specific collection of products for a client. However, in this case, we needed to devise a strategy to get the entire product range of Direct Tile Warehouse in front of their target audience.

With the foundations in place, we began to undergo strategic research to find opportunities to improve the website’s ranking for specific product ranges. This meant, analysing where they were ranking well and where there was room for improvement. Having identified categories and products to focus on, we used keyword research to create optimised content.

The final step was to include internal links across certain product categories. This not only offered users new routes to navigate but also encouraged link equity (ranking power) throughout the website.