Emma Waddingham Consulting

A multi-award winning business that offers business development and marketing consultancy exclusively for the legal sector

The client

Emma Waddingham Consulting is a multi-award winning business that offers business development and marketing consultancy exclusively for the legal sector and affiliated UK brands. With a strong focus on results the team at EWC have both the specialist knowledge of the sector and creative flair to generate specific and measurable results for their clients. Relationships are a key part of the firm’s success and we are proud to be a part of their network.

The brief

Having worked with Emma and her team multiple times on projects for mutual clients we were thrilled when she asked us to work with her on her new website and couldn’t wait to get our teeth in to the project. Having been involved in the brand development in 2012 we already had a solid understanding of the business and the personality that Emma would want to reflect on site.

The brief was to design a site that would bring to the forefront the experience of working with the EWC team and the results they achieve for their clients. We also had a short timeframe to deliver the site as the EWC team were hoping to showcase the new site at the APIL conference in May. Emma is based close by and was able to meet with the Spindogs team regularly for design sign off and feature discussions to make sure the project remained on track.

The site had to be easy to navigate, incorporate social media seamlessly and offer numerous ways to reach the business, such as newsletter sign up and contact forms.

The Solution

The result is a site that brings the EWC online experience to life, with engaging photography from our friends at Magenta Photography, plenty of social media integration and a peppering of testimonials from Emma’s existing clients.

The site oozes the EWC personality through the content and iconography used and we’re really pleased that the result is a true reflection of what it is like to work with Emma and her team – straightforward, honest, creative and results-driven.

Very clear signposting makes the site easy to navigate by the user and the EWC team have reported back that they find the CMS extremely easy to use.

It’s great to see that days after launch the news section already has lots of great information for visitors and we expect to see this continue, as the team at EWC never stand still!

Here are some of the comments posted on social media on the day of the launch:

“It perfectly reflects your excellent business”

“Site looks super sharp Emma!”

Relevant measurement metrics have been set up to ensure that both teams can measure the website’s performance, making sure that this site evolves accordingly in line with the needs of the business.

What the client said:

“We couldn't have attacked this digital project without the expert knowledge, ability and patience of digital gurus, Spindogs. After designing our logo and collateral in 2012, the brilliant creatives at Spindogs supported us once more with our new website project and wider event collateral, including a new brochure. We are spellbound with the results and we hope you are too!”

 Emma Waddingham, Director