We had previously updated EST’s brand, so a big part of the design brief was to apply this to the new website.
EST Accountants previously had three different websites, one for each service they offered; Accountancy, Commercial Finance and HR. All were accessed from the central accountancy page and they had decided it was time they were all brought together in a central hub. Aside from integrating the new branding, the design needed to combine all three of these websites into one. This final website needed to be seamless, easy to navigate and clear for users who were looking for specific services.
We designed an editorial style website with some really nice animations to add some vibrancy, life and movement to the website.
We brought all services together under one website, which can all be seen via the homepage, and on a general services page. Users can then navigate to see whatever service they want, without having to find and go to a different website.
We built and designed the new website using plenty of flexible content blocks so that we could include various call to actions across the site. This would help to develop clear journeys for users and allow them to see the full breadth of services available.
The main aim was to make EST stand out from competitors, and we did this with a creative approach and fresh new brand.