Harding Evans came to us with a few key pain-points they needed fixing. The website needed to be selling the brand not only as a firm but as individual solicitors as well.
Their previous services were simply displayed as one big list, which made it difficult for visitors to narrow down what they were looking for, resulting in a poor user journey and plenty of room to lose potential clients along the way.
The new website needed to be coherent, in-line with who Harding Evans were as a company, easy to navigate and ultimately, a place that would generate more leads for the company.
We started the kick-off process by holding two Discovery Workshops with key members of staff from across the business. The outcomes of these fed into a Technical Specification document which became the blueprint for the new site map and web layouts.
We worked with the team to overhaul the old site structure and address the key pain-point of the services list. We restructured into Business vs Individual and added a mega menu which is a type of expandable menu in which many choices are displayed in a two-dimensional dropdown layout. These are an excellent design choice for accommodating a large number of options or for revealing lower-level site pages at a glance. This has allowed us to create a ‘related services’ listed down the side of the services page to give some additional suggestions for relevant pages.
We also reflected this segregation of the menu on the homepage banner with an easy button to select whether you are an individual or a business visiting the site.
We created a new team page with the aim of being professional but also approachable and we also added in careers listings with the functionality for applicants to upload their CV’s directly to the site