The Brief

Having previously worked with Spindogs on their new Kentico main site, the Logistics UK approached us about an eCommerce project which would see their existing online and back-office shop capabilities replaced with an updated solution. Our task was to provide a mobile-friendly replacement for their current front and back-end functionalities, along with a redesign and additional cross-selling and upselling features.

The Solution

As the first step in replacing Logistics UK’s existing solution, we used Kentico’s eCommerce module to create customised functionalities which offer members and non-members different experiences, while also providing a seamless customer journey for everyone.

Over the course of the project we replicated and automated Logistics UK’s back end processes, which until now have been overly complicated and included a lot of manual tasks. We used Kentico’s ‘Basic shop’ out-of-the-box solution, which combines a range of back end reporting tools with innovative the front-end user experience features.

In addition to that, we used the Kentico platform framework to build all the bespoke functionalities Logistics UK required from their new eCommerce solution.  We also included essential development and business tools such as personalisation, activities tracking, contact management and Kentico Web Analytics, all of which were integrated with Microsoft Dynamics.