Logistics UK’s new Kentico site needed to combine modern functionality with excellent design to maximise engagement and keep ahead of competitors. In addition to featuring an eCommerce functionality, linked to Logistics UK’s Dynamics CRM, the new website had to efficiently leverage the excellent thought leadership content which was located behind a membership paywall, making precise content visible to Google and visitors.
Amongst the new Logistics UK site’s aims was also supporting the company’s strategic plan to be recognised as the voice of the industry, increase their membership numbers and generate a turnover of £36 million by 2018.
The project included transforming designs created by Logistics UK themselves into a Kentico site integrated with Dynamics by our team. Starting with personas back in February 2017, this web project has seen a change in the customer’s team mid-way through, and required a huge amount to support through a major business process clean-up and consolidation to meet the tight deadline set by the business sponsor.
We ran the full process of deriving user personas, creating sitemaps for both the website and the shop, and testing them with internal stakeholders and existing members using Treejack. We then moved on to working with their design team to come up with the responsive templates for the new website.
We collaborated closely with the Logistics UK teams on hashing out a specification for the development of the Kentico website and its integration with Microsoft Dynamics, delivering the keys features such as:
- integration with social media channels
- compliance and advice
- campaign and media sections
- secure member’s area
- events search and booking
- training search and booking
- search that includes secure content
- integration with Logistics UK’s Online Learning Environment