Magenta has been specialising in photography since their humble beginnings over fourteen years ago. As times and trends changed, they saw a huge increase in demand for CGI, videography and animation, which now make up around 60% of their once photography heavy workload and it was important that this was reflected in the new website.
They asked us to design and build a more creative-led website with a lot more room for strong video and imagery along with digital marketing services, helping them to increase their organic traffic and improve their search rankings.
We designed a more visually engaging website for them with the main focus being the work they do, whether that’s CGI, animation, photography or videography. It’s now unmissable when someone lands on the website that they offer this full range of services.
Our development team were able to utilise flexible content blocks to give power to the client when it came to creating bespoke pages for themselves.
Our front end team spent some extra time implementing some styling including load-ins and a bespoke mouse cursor, making the website that little bit more interactive and playful.
As part of their move from Magenta Photography to Magenta Studio, we moved the client onto a new domain and worked closely with our digital marketing team to ensure we were able to retain as much SEO value as possible in the transition.
"Our list of requirements were very specific, and probably a bit more demanding than the average client. We needed our site to showcase our video, animation & photography work at the highest possible resolution without slowing the site down. Spindogs pulled out all the stops to find a solution to this and we are thrilled with the results.”
- 214% increase in users
- 300% increase in page views
- 219% increase in sessions
- 86% increase in session duration
- 18% increase in organic sessions from SERP