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The Client

The Circular Economy Innovation Communities (CEIC) is a project which helps public service organisations in South Wales work together to develop new service solutions to existing circular economy challenges. Circular economy is a system in which resources are used, reused and repurposed as effectively as possible, and for as long as possible.

Funded by the Welsh Government and the European Social Fund, the CEIC project is a collaboration between Swansea University and Cardiff Metropolitan University.

The Brief

The client’s primary goal was to raise awareness of Circular Economy Innovation Communities project. They required a website that was engaging, attractive and informative, giving visitors an understanding of the nature, purpose and activities of CEIC as well as provide clear actions on how to participate.

Other goals were capturing enquiries and interest from potential participants in the project, as well as demonstrate case studies.

The client had several target audiences to consider: public service organisations, universities and higher education, government departments and third sector organisations.

The Solution

To begin with we worked with the client to agree a colour scheme for their website. The project had a logo but no real brand or identity, we designed two colour ways and ended up mixing them together to create the final colour scheme. It was important for us to start with this because the project didn’t have a visual identity. Now the project had a colour scheme, we could begin the design and build of the website and the CEIC team had a template they can reuse on future assets and documents.

The final outcome was a WordPress website that was bilingual, English/Welsh and AA accessible. We designed clear links to Events, News and Case Studies so we could educate target audiences about the CEIC programme and engage them to participate.

We also ensured the website could house all of the information on the project as it was previously scattered across various University websites. By amalgamating the information onto one website it meant it was easier for CEIC to keep up to date and they could target their audiences better as all of their key information was now housed in one site.

"Spindogs have been a pleasure to work with. The developed site fully meets the brief for our project. As our team were mostly unfamiliar with content management systems, Spindogs have taken care and attention to train us on how to upload and manage content effectively."

— Dr Emily Bacon Lecturer at Swansea University

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