Promoting their honest and approachable service

The Client

Topstak are renowned in Wales and the South West for providing high quality stoves, kitchens and interiors with impeccable service and honest, practical advice.  They had an existing website but due to many years of growth they felt it wasn’t representative of their current brand.

The Brief

The team at Topstak realised that online could be a powerful tool for both new and existing customers, and asked us to help them create a new site that showcased the wide range of products that they had to offer, but also helped to promote their honest and approachable service, and the benefits of engaging them to help with your home project.

The Solution

We spent some important time at the start of the project getting to know Topstak, and found out their business objectives, what they were passionate about and most importantly why they love doing what they do best - advising customers so that they get the best possible solution and service.

This helped us to create a content structure for the website along with a range of features that would echo their showroom service and provide online customers with all of the information that they needed.

Paying particular attention to the way that product ranges were displayed, we started to develop a range of visual concepts that was on brand and would work on their new website. 

This was then integrated with a CMS package that included some bespoke development to create a stove database that would allow customers to filter and find stoves quickly and easily.

The Results

Since the initial launch of the site and following consistent positive customer feedback we have recently integrated an online shop into the Topstak site allowing customers to order a wide range of stove accessories and fuels.

The launch of the shop has led to us starting some online marketing activity to drive high quality traffic to the Topstak site.

What the client said:

“We have used Spindogs for the last 5 years for developing, maintaining and updating our Topstak website.  Liam, and his team, have been fantastic. Their fresh approach has helped our website become an important selling tool enabling us to move with the times and keeping our online presence looking and functioning great.  They are always quick to respond and to suggest new features or additions to our website. Most recently adapting our website to a responsive layout and developing our online shop. Spindogs have guided us throughout the process and their knowledge is second to none.”- Adam Pedersen, Director