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The Client

Founded in 1983, Triumph Motorcycles is the largest motorcycle manufacturer in Britain, and has quickly become one of the most iconic motorcycle brands in the world. Their brand now encompasses a range of high end motorcycles, exclusive clothing and custom designed merchandise. A global brand that prides itself on its incomparable attention to detail and quality.

The Brief

The most exciting project to date involved designing and developing the Spring/Summer 2018 Triumph Consumer Clothing brochure, an 88-page catalogue distributed worldwide. This was a project that required the full Spindogs suite of creative services, from the initial brief meeting and concept research, to concept approval and setting the scene with a photo shoot.

 

The Solution

To ensure our concepts were going to both inspire and resonate with the Triumph audience, we immediately immersed ourselves in the world of motorcycles. This included talking to the target market, conducting extensive research, taking a behind-the-scenes tour of the product development facility, and being involved in photo shoots for the clothing brochure.

We quickly identified the route we wanted to pursue and, with Triumph on board, we launched the finished catalogue showcasing market-leading and outstanding design. We advised on print specifics of the brochure, such as weight and finish, and the exceptional quality of the finished article marries up with both Triumph’s reputation and the expectations of its customers.

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