Android yesterday reached over 1billion activations worldwide, and has celebrated with a teaser for the new upcoming version of the software. With each Android version named after a different sweet treat such as cupcake, donut, honeycomb and jellybean. It has been revealed that Android 4.4 is to be called KitKat, and although little information regarding Android 4.4 KitKat has been shared, a landing page has been set up, which can be found at www.android.com/kitkat.
Google has said that the goal with Kit Kat is to “make an amazing Android experience available for everybody.” As with all previous Android versions, the expected statue has appeared on the lawn at Google HQ!
Android have partnered up with KitKat in a collaborative marketing idea that is likely to be mutually beneficial. The connection between Google, Android and KitKat, can be seen in some specially branded Kit Kat chocolate bars now available in stores. These feature the Android robot and also offer a chance to win Android related goodies.
KitKat have also launched a new responsive website to mark the beginning of the Android/Nestle partnership. The site uses a Parallax scrolling effect, which means the content sits in one long list and as you scroll, each new page is presented to you using really nice animations. This effect is becoming very popular for product and campaign sites, however can pose issues with your site being found in Google so make sure to check these out before committing to using this effect.
The new site works great on mobile devices too; and whilst you lose some of the animation from the desktop site it shows how brands are now making sure they are taking into consideration their users however they are accessing their content.
We really like the new KitKat website and think it’s a great example of two big brands (Google & Nestle) working together to create some great online buzz around their products. It’s a really fun and quirky way to show off the brands! John Lagerling, director of Android global partnerships, said the idea was to do something “fun and unexpected”.
As a final treat make sure you take a look at the small print at the bottom of the site for some entertainment and a chance to see the brands quirky personality shine through!