Illustrate what you stand for
Branding is a big deal for your business. Our brand consultancy will help shape your true identity and set your brand up to survive the test of time.
Branding could have a huge impact on the success of your business. After all, first impressions count, so you want to create branding that is going to catch the eye of your target audience and encourage them to interact with your brand. Having a questionable image could cost you dearly, which is why we’re here to help you identify a brand identity that will reflect your values and connect with your audience. Our branding process includes…
Boost your brand perception with an image overhaul
- Understanding your brand
- Defining your brand
- Logo design
- Brand guidelines
- Rebranding strategy
It’s unlikely your brand will resonate with all users, and that’s okay, as long as your brand aligns with your target audience. Getting your brand on point will give it the power to appeal to your target audience, from the second they see you. Whilst possessing common denominators with your competitors is a given, your brand value lies in the things that set you apart.
For a brand to appeal to your desired audience it needs to be carefully planned and thoughtfully executed. Whether you’ve got a firm grasp on the market, or are about to launch a new offering, it’s always worth taking the time to get your brand story straight. Through our extensive brand discovery process, we use workshops and surveys to ask insightful questions and find the answers that harness your brand’s ambition and vision. We then use these findings to formulate a bespoke brand blueprint, to align your business goals with a compelling brand strategy.
Sharp and streamlined
Your brand identity spans your brand values, visual identity and tone of voice, and should be consistent across every touchpoint. From your logo and colour palette to your font style and graphics, consistency is key when it comes to building a brand identity that users can instantly recognise and trust.
However, at Spindogs, we understand that simply looking good is not enough. That’s why, we make sure to imbed your values and house style into your brand to create a well-rounded, unified brand identity. From here, we put together a brand style guide that outlines and summarises every element that completes your brand. In doing so, we provide you with everything you need to ensure its consistent usage across all platforms and channels.
Never stand still
Keeping your brand alive and remaining relevant as time goes on, is an important part of your brand journey. Brands can suffer during uncertain times, which is why you should never fear going back to the drawing board and reassessing what you represent.
Brand performance on media platforms and devices is ever-changing. Something that worked for your brand five years ago, may not work now. We can help you embark on a new era with either a full rebrand or simple brand refresh.