We’ve had clients from a whole host of sectors approach us after they’ve spent a lot of time and money adapting their website, but somehow, it’s still not creating enquiries. This is incredibly frustrating, but our team of experts are ready to discover the root of the problem and use their technical, marketing and brand experience to inform a suitable plan of action.
As an insight-led and consultative digital agency, our approach is always to challenge and ask questions so that we can fully understand the situation.
We encourage our clients to take a step back and go back to the beginning.
Why do you need to generate more leads?
- What are your goals and objectives for next year?
- Are you engaging existing clients or constantly targeting new ones?
- Which digital channel do most of your leads currently come through?
- Do you want to achieve a set number of leads?
- Has a lead generation strategy been successful in the past? If not, why not?
Let’s get started
Our first port of call when generating more leads, is to get more users to your website. To do this, we need to gain an understanding of the user purchasing window and what touchpoints we might need to generate a successful lead.
Lead generation requires trust to be established before it can progress to a conversion, and this is best presented through a lead generation funnel. This is broken down into four sections; attention, engage, decision and action.
For example, we can grab attention through an eye-catching awareness campaign and then keep your audience engaged by directing them to an appropriate landing page where the user can explore your website and services and encourage conversion. A promotional campaign can then be used to encourage a decision and once they’ve converted to a lead, it’s important to track those leads and continue to remind them of your services.
Successfully filling all clearing places at Hartpury University and Hartpury College
We utilised a variety of paid search and social channels, including Google Ads and Display, Facebook, Instagram, YouTube, LinkedIn and, for the first time, Snapchat. These channels helped to maximise the effectiveness of the campaign.
Producing high quality leads
There isn’t a one-size-fits-all approach to solving a problem like this, but we have the expertise and technology to make sure your website is producing high quality leads.