As part of our series of meet the team, we’re shining the light on the SEO team. We get up close and personal with Chelsea, our in-house online marketer. Chelsea tells us why her role is important and some of the reasons why SEO is so vital to digital marketing.
Name:
Specialism:
Search Engine Marketing
Why is your specialism important?
- It’s important because it focuses on both PPC and SEO, so I work on optimising websites for organic and paid search
- Search Engine Marketing (SEM) works to ensure your website can be found when people are searching for keywords related to your business
- Through SEM you can target people based on their search intent which is important when adjusting the copy in your adverts, your calls to action and your landing pages
- Over 30 billion searches are performed on Google yearly, so it’s good to get in front of just a few of those
Tell us about your background and industry experience:
I worked in marketing and sales with a publishing company straight out of university, and then went on to work as a SEO executive in another digital agency where I learnt the ropes of search engine marketing.
Which clients do you work with:
I work with a range of clients across from African Conservation Experience – SEO, to Polypouch – PPC campaigns to Thomas Lloyd – SEO
Can you tell us any stand out results of any projects you have worked on:
- Cardiff University How Good Is My Job – Through digital marketing efforts, the survey submissions increased by 95%
- 20Twenty Business Growth – Increased free taster submissions by 75% in 9 months
- Thomas Lloyd – Increased ranking position for ‘traditional leather sofa bed’ from below the top 100 to position 3
What 3 top tips would you give for a client thinking about starting to use your service?
- Make a list of who you think your website competitors are and through search engine marketing research we can find out the gaps between your website and theirs
- Patience is key. Although it may take a little while to get your website ranking for certain key terms, it won’t take much maintenance for you to stay in that ranking position after
- PPC is great for driving visitors to your website while you work on increasing your organic traffic through SEO