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Should I be using video for my business?

There are 3 main reasons why you should be using video for your business.

1)      SEO Benefits

Content is key and rich media content like video is even better!  Google have admitted to giving priority listings to websites with video content and videos themselves now rank highly in organic searches themselves.  In fact, a video thumbnail stands out a lot more in search results and will grab user attention.

2)      Personable

However small or large your business is, customers like to be able to see who they are dealing with and by introducing key members of the team you are putting potential customers at ease, making them more likely to pick up the phone or pop in to find out more.

3)      Informative Ease

Unfortunately people don’t have as much time as they would like to read a long blog of written text, however clicking play is very easy.  Video uses both sight and hearing to engage viewers and combining these two senses makes it very easy for viewers to absorb the information, furthermore, this information is more easily recalled at a later date when making the purchasing decision.

Online video is going from strength to strength and is proving to help convert potential leads and sales in a variety of industries. Before jumping into video marketing, take a look at this helpful vlog on planning a video marketing strategy:

 

If you’re interested in adding video into your online marketing arsenal, speak to our friends at Spindogs, to see how we can help.

Lloyd Morgan, Video Marketing Expert

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