We’re a full-service digital partner looking to add to our brilliant team with the recruitment of a Paid Advertising Specialist.
You will be responsible for managing and optimising paid advertising campaigns across various digital platforms to achieve client objectives and drive results. You will work closely with clients and internal teams to develop effective campaign strategies, execute campaigns, and analyse key performance metrics. You must have a strong understanding of digital advertising principles, excellent analytical skills, and proficiency in using ad management platforms and analytics tools. You will also have a sound grasp and knowledge of Google Analytics 4, Google Search Console and Google Tag Manager to help inform and carry out deliverables across accounts.
The perfect candidate would be ready to work in a fast-paced, fun environment, where collaboration between teams is key to our combined success, and having a passion for achieving tangible results for colleagues and clients is a must. You will be working on multiple projects at once and should be comfortable with a changeable workload and be able to organise and prioritise accordingly.
Responsibilities will include:
- Manage end-to-end paid campaigns across multiple platforms, including Google Ads, Microsoft Ads, LinkedIn, and Meta Ads
- Develop and execute campaign strategies to meet client objectives and drive results
- Monitor campaign performance and optimise bidding, targeting, and ad creatives to maximise ROI
- Conduct A/B testing and implement best practices to improve campaign effectiveness
- Utilise audience targeting and segmentation techniques to reach the right audience with tailored messaging
- Identify new audience opportunities and refine targeting strategies based on performance data
- Manage campaign budgets effectively to ensure optimal allocation and performance
- Provide budget recommendations based on campaign objectives and performance metrics
- Generate and help to inform regular performance reports and provide actionable insights to clients and internal teams
- Analyse campaign data to identify trends, opportunities, and areas for improvement
- Assisting and informing other digital marketing activity across accounts including email and SEO
- Liaising with clients on weekly or monthly calls and leading both internal and external training sessions
The ideal candidate:
- Bachelor’s degree in Marketing, Advertising, or a related field
- Certifications in Google Ads, Microsoft Ads, or other relevant platforms
- Minimum of 3 years of experience in managing paid campaigns across Google Ads, Microsoft Ads, LinkedIn, and Meta Ads
- Proficient in campaign setup, optimisation, and performance analysis
- Strong understanding of audience targeting and segmentation strategies
- Passion for clients, results and online excellence – with a good knowledge of emerging trends
- Being a real team player and being able to collaborate is a must
- Have very strong organisation skills, as well as being able to multitask and have a strong attention to detail
As well as:
- Excellent commercial awareness
- Effective communication skills
- Be quick to build rapport
- Have great presentation skills
- A calm, organised and methodical mindset
- Fast learner – you love a challenge and don’t need to be told the same thing twice
- Strong work ethic – you genuinely care about our client’s project outcomes
- A commitment to your own personal and professional development
Working in a role that you enjoy isn’t the only perk you’ll receive at Spindogs. Extra benefits you can expect include:
- A chance to work at one of the largest full-service digital agencies in Wales. With nearly 70 team members (and growing!) you’ll join a team of creative and inspiring individuals, all considered to be experts in their fields
- A place to voice your opinion and make a difference. If you have ideas about how we can improve the way we operate, then we’re all ears! We’re always up for hearing new ideas, especially if they’ll improve the experiences of our staff and clients
- A thriving culture to get involved in. Thanks to our dedicated ‘Culture Club’, we have regular socials to look forward to including virtual events, so it is inclusive of all at Spindogs no matter where they are in the UK, from after-work drinks, and departmental lunches to Drag Queen Bingo!
- A supportive environment for development and growth. Whether an internal training course or an external qualification, we always encourage professional development and will support your progression
- A flexible work-life balance. Times have changed and so have we. Whilst we have a fantastic office to work from, we also appreciate the freedom to work from home and flexible working options
- A private health insurance package with generous rewards. We are partnered with Vitality Health which provides fast access to high-quality healthcare and perks. It even covers a range of treatments that aren’t included in the NHS
If you believe you are the perfect candidate please send us your cover letter and CV as soon as possible, detailing your recent experience and why you feel you would be perfect for the role.
If we feel we would work well together we’ll invite you in for an informal chat as soon as possible.
- Salary to be agreed based on experience
- All applications and queries should be sent to [email protected]
- Closing date: 15th March 2024
Please remember that we do not accept CVs that are not accompanied by a cover letter, the cover letter is your opportunity to tell us why you are right for the role, don’t miss out on this opportunity.
If you are a recruitment agent please do not get in touch, we have existing relationships with trusted partners who we can call on if we need them, and we will not respond to uninvited emails or calls.