Triumph Motorcycles

Riding High


Founded in 1983, Triumph Motorcycles is the largest motorcycle manufacturer in Britain, and has quickly become one of the most iconic motorcycle brands in the world. Their brand now encompasses a range of high end motorcycles, exclusive clothing and custom designed merchandise. A global brand that prides itself on its incomparable attention to detail and quality. 


The most exciting project to date involved designing and developing the Spring/Summer 2018 Triumph Consumer Clothing brochure, an 88-page catalogue distributed worldwide. This was a project that required the full Spindogs suite of creative services, from the initial brief meeting and concept research, to concept approval and setting the scene with a photo shoot. 



To ensure our concepts were going to both inspire and resonate with the Triumph audience, we immediately immersed ourselves in the world of motorcycles. This included talking to the target market, conducting extensive research, taking a behind-the-scenes tour of the product development facility, and being involved in photo shoots for the clothing brochure.

We quickly identified the route we wanted to pursue and, with Triumph on board, we launched the finished catalogue showcasing market-leading and outstanding design. We advised on print specifics of the brochure, such as weight and finish, and the exceptional quality of the finished article marries up with both Triumph’s reputation and the expectations of its customers.


To date we have delivered 8 projects across multiple languages, and the opportunity to shape the creative output and system builds for such an innovative and much-loved brand has been fantastic.

One of the most rewarding parts of the project was delivering the brochure on time and within budget, which is a huge achievement given its multiple language translations and the extra time needed for the print phase, based on our additional recommendations. It was extremely time intensive for everyone involved, but we are all very proud of the end result – which proves every minute was worth it!

From brief to delivery, the projects we have completed for Triumph so far have been diverse, ranging from promotional display stands at press days for new bike launches, clothing dealer guides (both dealer and consumer facing), and internal marketing collateral. We are now receiving project briefs from different areas of the business, which is a testament to the work we have delivered so far.