Tackle keyword competition with confidence
- Decisions about what content to invest your time in.
- Decisions about which keywords to target.
- Decisions about which competitor is worth paying attention to.
While your marketing instincts will ensure your decisions are more informed than most, it’s also hard to disagree that supporting those instincts with data will not only evidentially enhance your decisions but provide you with a strong foundation from which to develop successful long-term strategies.
Unlike traditional keyword research methods, which are typically reliant on a single source of data, are limited to what you input yourself and where search volume is the only metric on which to base a decision, the Spindogs approach is much more holistic and is of significantly greater value.
Turn competitor benchmarking into keyword ideas
Informing your keyword opportunity scores, our keyword benchmarking and page scoring tool includes competitor benchmarking and gap analysis, keyword difficulty, topic grouping, backlink profiling and more. And, while you can quickly choose one of our recommended keywords, the depth of data and filtering range enables you to deep dive and explore more keyword options, devise new content themes and interrogate competitor activity and performance on a different level to what has come before.
Benchmark competitor keywords and website visibility
Avoid isolating your marketing and SEO strategy from the marketplace and instead develop long-term strategies based on gap analysis and benchmarking. Our approach to keyword research ensures you have competitive data such as domain authority, backlink profile, keyword density and competition, and destination URLs from which to maximise your impact and set realistic targets.
Content ideas for content creators
Understanding how your audience is searching, what is driving them to your site, current page performance and, crucially, the content your competitors are providing, is invaluable for content creators. Our keyword benchmarking and page scoring tool enables you to inform niche blog content, improve existing service pages, or target new landing pages with confidence.
Inform Google ads keywords
Search optimisation isn’t just about organic ranking – paid search should be an integral part of your search marketing mix. Our approach to keyword research helps to balance quick PPC keyword wins with longer term organic SEO objectives through identification of low-competition, high value terms.
Identify top and underperforming content through detailed SEO research
Alongside its powerful keyword selection tools, our keyword benchmarking and page scoring tool also puts page performance in the spotlight, identifying which pages are worth investing in, where additional backlinks may be required or if there are any errors or internal competition that needs resolving. Perfect for auditing your content as part of a website migration strategy or to develop your next content plan, considered page scoring makes identifying your next steps effortless.
Keyword data elevated through SEO expertise
While the possibilities driven by data may be incredibly exciting, we’re also aware that data in isolation can be overwhelming. Don’t fear, our experts will walk you through your dashboard, explain what the data means, and provide guidance and recommendations on how to leverage it as part of your SEO, content and paid search strategies.
As data doesn’t stand still, regular quarterly or biannual reviews – whether standalone or as part of a regular outsourced marketing service – also help you to stay on top of changing performance, enabling you to adapt and refine your strategies.