Training

What we can do for you
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***To avoid any unnecessary face-to-face contact, all of our in-house training is switching online until further notice and will be hosted via Microsoft Teams***

 

Are you looking to learn more about how to optimise your SEO, PPC strategy or your social media? Our in-house experts can teach you all the know-how in the dedicated workshops we run on these topics – Usually held at our Cardiff office, but currently virtually, these session are usually charged at £125 + VAT, however during these times we are offering our sessions absolutely free. 

In our web content training session, we walk you through all the steps involved in creating great content. From creating a content strategy and a content plan to researching your blogs and, finally, writing them, in just over an hour you’ll get a crash course on becoming a stellar copywriter and knocking your company’s marketing goals out of the park.

*While we discuss content strategy and content planning in general, the session does not feature creating individual ones for your business. We offer content strategy workshops as an individual service.

Learning outcomes:

  • Understanding content strategy and its benefits
  • Putting content strategy into practice
  • The pillars of content planning
  • How to research and write effective blogs

Learn the best techniques for standing out from the competition in the now-crowded digital space. As part of our SEO Training Courses, our online marketing experts will help you develop your knowledge of SEO’s best practices and aid you in expanding your skill set so you can incorporate promotional tactics throughout your website and blog, as well as company-wide.

Learning outcomes from the training session:

  • Understand the context of SEO and its’ importance in modern marketing
  • Learn what factors impact your ranking in search engines
  • Discover how to optimise your website both onsite and offsite
  • Find out how to create an actionable SEO strategy plan
  • Expand your knowledge of useful SEO tools

Attending our comprehensive PPC Training Workshops will provide you with the know-how you need to research, build and manage your online advertising so you can make the most of your investment. As an official Google Partner we will be able to offer you insights into the latest Google Ads innovations. 

Learning outcomes from the training session:

  • Learn the different components of what makes a great PPC campaign
  • Tips on Google’s latest additions to Ads in its rapid changing algorithms
  • Discover what sort of campaign would work best for your company’s marketing goals
  • Learn how to set up an Ads campaign
  • Learn how to analyse the results you achieve from Ads

 

A content editors guide to WordPress

Attending our comprehensive WordPress Training Workshop will provide you with the know-how you need to update and upload content on a basic WordPress template site, an overview of the media library, how to create pages and adapt a WordPress site so you can make the most of your investment. If you're looking to learn how to make the most of your website* then this is the course for you. 

*Note: The training session does not cover individual bespoke plug-ins, this session is an overview of a WordPress template site CMS and an overview on how to edit pages, content and imagery. note your WordPress may differ but the fundamentals are the same. 

Learning outcomes from the training session:

  • Have a basic understanding of the core WordPress features including:
  • How to create new text pages
  • How to create new blog posts/news articles
  • How the WYSIWYG functions work and how to use them
  • How to schedule pages/posts ‘go live’ dates
  • How to create a new user and edit existing users
  • Uploading media to the media library
  • Managing menus

Our Social Media Advertising training walks you through the best practices for setting up successful social campaigns.

This beginner's guide will help you feel confident in creating highly-targeted ad campaigns across Facebook. We'll also touch on other platforms like Twitter, Instagram, LinkedIn and Pinterest.

We'll take a dive into the Facebook Ads Manager to show you step-by-step how to create a campaign.

Some take-aways include:

  • Why social media advertising is a great investment
  • How to retarget people who have visited your website
  • How to target people efficiently (and not waste money)
  • How to create a perfect ad
  • How to measure the success of your ad
Smallprint

Booking via the book now link will transfer you to Eventbrite an external event ticketing booking system. All tickets once purchased are non refundable and cannot be exchanged or transferred to another date. To be invoiced for an event please book via [email protected]

Search engine optimisation training

 

Learn the best techniques for standing out from the competition in the now-crowded digital space. As part of our SEO Training Courses, our online marketing experts will help you develop your knowledge of SEO’s best practices and aid you in expanding your skill set so you can incorporate promotional tactics throughout your website and blog, as well as company-wide.

Whether you are new to social media, or simply looking to improve you audience engagement, our social media training is a great place to start! Structured as a beginner’s guide to social media, the workshop covers the basics you need to know in order to efficiently interact with your clients and prospects. Some of the course take outs include learning how to integrate social media into your online marketing strategy, how to drive traffic to your website and raise brand awareness.

Pay per click training

Attending our comprehensive PPC Training Workshops will provide you with the know-how you need to research, build and manage your online advertising so you can make the most of your investment. As an official Google Partner we will be able to offer you insights into the latest Google AdWords innovations. Our PPC expertise doesn’t end there either – we can also provide useful tips on how to drive targeted traffic from Facebook, Twitter and LinkedIn.

WordPress Training

Attending our comprehensive WordPress Training Workshop will provide you with the know-how you need to update and upload content, an overview of the media library, how to create pages and adapt your WordPress site so you can make the most of your investment. Are you looking to learn how to make the most of your website* than this is the course for you. 

 

*Note: The training session does not cover individual bespoke plug-ins, this session is an overview of the CMS and an overview on how to edit pages, content and imagery.

Content Strategy Training

In this workshop you'll learn the importance of creating a content strategy that puts your customer at the centre,and discover how to strategically craft and distribute content across multiple channels to generate customer actions that get commercial results. Through a series of discussions and exercises, you'll reflect on how best to develop content marketing priorities in your organisation to create more profitable relationships and achieve business success.

Google Analytics

Whether you are new to Google Analytics or simply looking to improve your knowledge, our Google Analytics training is a great place to start! Structured as a beginner’s guide, the workshop covers the basics you need to know in order to efficiently analyse your website data. Some of the course take outs include how to analyse audience trends, how to create and set up filters, how to compare data and effectively analyse your website and marketing campaigns.

Want to know more?

If you would like to hear more about what training sessions can benefit you and your business get in touch today. As digital experts we can guide in offering tips and advice on which course to take depending on the areas you need to develop. We'd love to hear from you. 

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