With an already established business offering and growing brand awareness, IBOS approached us with the hopes of streamlining their digital presence to provide an improved UX (user experience) and ultimately encourage more users to become bank members. Overall, IBOS needed a new website that would present them as global market innovators and clearly communicate their vision to potential clients.
At Spindogs, we start every project with a discovery meeting to brainstorm our ideas and receive direct feedback from the client. IBOS were looking to start from scratch with a complete rebrand that could be implemented across both their website and a pitchbook.
To get started, we considered different ways we could present IBOS’ position as a global brand within our designs. With their original warm-toned colour scheme in mind, we quickly landed on using images and videos displaying city sunsets and sunrises from around the world. This idea not only created a more visually enticing design, but placed IBOS at the centre of global destinations. Through the imagery, we were then able to pull a range of warm shades that we could implement as a colour palette across the website and promotional material, creating a consistent visual identity for users to instantly recognise.
Originally, IBOS had two websites, with their public facing website and member system operating on two separate domains: ibosbanks.com and ibosassociation.com. However, as each domain presented a different brand name, clients began to perceive them as separate brands and businesses. Instead, we suggested using ibosassociation.com as the core website domain and moving the member system onto a subdomain called members.ibosassociation.com. In doing so, a clear brand identity was established, making for a more straightforward user experience going forward.
For IBOS, it was important they had an easy-to-use CMS system that they could regularly access to update their content. As they effectively had two websites, we recommended building a WordPress multisite. This would allow IBOS to log in to one central system to update the content on both sites, without the hassle of juggling two separate CMS platforms. But, that’s not all! To make updating their websites as straightforward as possible, we even built a customisable text page with a wide selection of flexible blocks, enabling IBOS to continue creating dynamic pages and content once the project was complete.
One of the key objectives of the new IBOS website was to clearly present the mission of IBOS as a brand. Previously, their website lacked clear direction and it could be challenging for users to fully grasp the purpose of IBOS in the banking industry.
To help reposition IBOS, we agreed to write keyword-rich content for the main pages of the website. This would not only enable users to immediately understand the IBOS offering, but also improve the overall SEO (Search Engine Optimisation) performance and visibility of the website, driving more organic traffic to the IBOS platform.
For IBOS it was vital they had a professional pitchbook to present to potential clients. Previously, their pitchbook lacked brand personality and failed to create an enticing visual experience for users.
Implementing the sunset imagery and colour palette we’d created during the redesign process, we were able to create a pitchbook that aligned with their new brand identity. Using an image from a different location at the beginning of each section, the pitchbook took users on a journey around the world, signifying the global reach of IBOS and what clients could achieve in becoming members of the IBOS network.
As the pitchbook had large amounts of informative text, we created a set of icons to accompany relevant content to increase the visual experience for users.
One of the key areas on the IBOS website was the members map, which displayed the geographical range of their clients. On the previous website, this map wasn’t immediately visible on the homepage and risked going unnoticed by users. Instead, we built a more visually engaging members map that can be accessed on both the homepage and on its very own subpage.
As IBOS effectively has two websites, we were able to connect the members map on the public facing site to collect data from the member system, automatically updating the map to display their global network.
During the design and build of their new website, IBOS requested a News feature that would enable them to keep users and members up to date on company and industry developments. Using WordPress, we were able to add a News page that could be easily accessed through the CMS. Within the News feature, we included additional functionality which meant IBOS could tag an author to a post, link related articles and add category filters.
We have continued to implement IBOS’ new and improved branding across various promotional materials and documents, including their Annual General Meeting document, Ultimate Beneficial Ownership guide and Account Opening guide. With our continued support, IBOS have been able to consistently deliver visually engaging content to members that’s reflective of their brand identity.
“The Spindogs team worked in a collective and professional manner to deliver all key elements. As noted, it’s never goodbye - we continue to work on new and innovative ideas with Spindogs as we truly believe in our partnership approach. So, in short, the journey has only just begun.”