Optimising Your Campaigns for Christmas

With the holidays just around the corner, it's more important than ever to make sure that your campaigns are fully optimised for the Christmas rush!

Read on for our top tips to make sure you're fully prepared to maximise sales and brand awareness this Christmas.

PREPARE IN ADVANCE

We suggest that a good way to come up with a structured approach is to create a S.M.A.R.T strategy. It's a clear way of setting out what you want to achieve, how you're going to do it and how you're going to measure your success.

use your social media!

It might sound obvious, but getting all your social media platforms prepped and in-line with your Christmas campaigns is really useful.

Update your platforms with some tasteful seasonal graphics, it's all part of the fun and gets people in the mood for parting with a little cash.

Highlighting Christmas tends to attract interest, people are going to be searching for you and your products on every channel so make sure all your touchpoints are covered.

Think about whether you're going to rely on organic traffic or if you can spare a little budget to put behind your campaign. It's certainly worth doing if you can- it's a very popular time for us marketers to be making sure we're right in front of our customers!

PAY PER CLICK

Use your PPC to your advantage by taking the following steps during the festive period:

Use bidding strategies

Make sure you're able to appear in front of your customers based on their previous conversions.

Use the word 'Christmas'

Use seasonal content in your ad copy and extensions. 

Look at your Ad schedule

As we mentioned above, it's a really popular time for marketers so make sure you're in front of your customers.

Use remarketing

There's TOO MUCH choice at this time of year and people are very easily distracted. Use remarketing to keep in their minds.

Optimise for mobile

Mobile search is taking over from desktop globally so make sure your mobile user experience is seamless!

your website

Arguably THE most important element in this Christmas campaign madness.

If someone lands on your website while searching for the perfect gift, what do you want them to do? What is the ideal user journey for them/you and is your website set up to support this? If you've brought someone there through PPC or Social Media, is there a similar feel? Is everything in alignment with your campaign?

It's important to tailor your content to be relevant and season heavy, make it obvious and get people excited that something special is happening.

You won't have long to get them to the check-out so make sure the experience is painless for them, or they'll bounce! As above, your website MUST be optimised for a mobile user.

So there you have it, some important takeaways to consider for your seasonal campaigns. Make it easy, make it obvious, make it accessible and make it memorable!

If you'd like some help with your Christmas online marketing get in touch with one of our experts below:

What services are you interested in?

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Rhiannon Headlam
About Rhiannon Headlam

Our Paid Advertising Strategist, Rhiannon, sees PPC as a big playground – her role involves a lot of researching, building and testing ad copy, as well as setting up appropriate campaigns that ensure the right message reaches the right people at the right time.

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