Step up your social media advertising
Whatever your social advertising goals, we guarantee there is a social platform out there to support them. From filling university clearing courses on Facebook, to selling lighting on Pinterest, our social media managers are your people when it comes to building social advertising campaigns based on your objectives and budget.
Has pressing ‘boost post’ failed to generate the results you want to see? When used correctly, social media can be an effective tool to use to increase your reach and improve your brand recognition. Luckily, we’re here to help you plan your strategy, set up your ads and monitor your campaigns.
We work across all major social media platforms to deliver a wide range of social media services, including…
- B2C & B2B campaigns
- In-house content creation
- Imagery and video content
- Audience research and targeting
- Performance reporting
- Social advertising training
Benefit by being there
Successful social media strategies start with listening in and looking at where your target audience is most active. The beauty of social media is that it offers something for everyone, from middle aged adults on Facebook to millennials on Snapchat. However, failing to show up on the right social media platforms could risk you missing out on big opportunities.
At Spindogs, we believe the more accurate our understanding of your target audience is, the more precise we can make your strategy and your ads. That’s why we take the time to research your audience and find out which platforms they use and what content they interact with. This ensures we are one step ahead before we even start and enables us to put together a well-informed social media strategy for your business.
A winning formula
Once we have established that your pixels are installed correctly and that your activity tracking is in place, testing is key. By creating a selection of compelling social media campaigns, we can test which format, messaging, and visuals your audience best responds to. From tempting taglines to convincing call-to-actions, we’ll set you up with a number of advert variations, until the winning formula starts to stick.
However, social media campaigns aren’t just about getting your brand seen by your target audience, but driving users to interact with your business. The addition of a call-to-action and a landing page encourages those viewing your ads to continue their user journey. Whether that be making a purchase or subscribing to your newsletter, social media advertising makes increasing web traffic easy and affordable.
In order to keep your social media campaign fresh, engaging and free of ad-fatigue, we regularly review your results to refocus our approach, using new creative ideas to maintain user interest and interaction. From ads that tell a brand story to dynamic retargeting, we’ll ensure your social strategy continues to engage your target audience and drive results to your website.
Metrics that make sense
You’ll receive your social advertising performance stats as part of your monthly analytics reports, if you work with our digital marketing team on a retained basis. Or, if you opt for a standalone social advertising campaign, we will provide regular performance updates on a pre-agreed basis.
Campaign reports allow you to clearly understand what you’ve accomplished; view your return on ad spend (ROAS), click through rate (CTR) and the number of conversions each advert is generating, together with a list of our optimisation suggestions to strengthen your position.