As your digital best friend, we not only want to keep you up to date with all the latest digital trends and news but also up to date on the team and who’s behind the brilliant work we do. In a series of blogs, we go behind the scenes and get one on one with our online marketing team. First up Rhiannon our PPC specialist tells you everything you need to know about her role and how we can help you with your next campaign.
PPC aka Pay Per Click aka Google Ads
Why is your specialism important?
Whether you’re a small or large business, PPC gives you the opportunity to reach your targeted audience fast by selecting options of who can see your ads and only pay when someone actually clicks on your ad. And the best thing? It’s all tracked.
I work extensively with all Google products and platforms, including Youtube, Display and Google Shopping, to deliver results-based campaigns which align to our client’s differing objectives and goals.
Tell us about your background and industry experience:
This will be my 7th year as a qualified Google Ads specialist where a lot has changed, and I’ve been there to witness it all. I’ve worked with a range of clients big to small – large budgets to small budgets. Luckily for me, having that experience in all kinds of different of industries means that I can easily spot trends in campaigns and know if something is or isn’t working as well as acting fast to ensure you’re getting the best return.
Which clients do you work with:
Burns Pet food
Can you tell us any Stand out results of projects you have worked on:
+62.06% increase in conversions for Polypouch attributed to PPC
PPC activity attributed to 36% of the total revenue for Thomas Lloyd in 2018
What 3 top tips would you give for a client thinking about starting to use PPC?
(The ever over achiever that she is, Rhiannon decided to add 4 tips instead of 3!)
1. Start slow, measure and grow big – When you start with PPC don’t throw all your money on your first campaign but start with a small campaign and then depending on the results you can spend more money.
2. Keep in mind that everything is measurable from the impressions your ads will receive, clicks you will get, visits to your website and conversions you won’t be going in blind and you’ll know quickly if your ad is or isn’t working
3. It’s trial and error – just because you’re first campaign doesn’t have the results you were expecting, try something else and monitor closely to see what results you get. The more targeted you are the more cost effective your campaign will be.
4. Do your research and know your goal – there’s no point starting a campaign if you’re not sure what you want to measure or what audience you’re going to target – just like you wouldn’t go into exam without revising first.